Tuesday 13 September 2011

Six quick tips for getting double listing of your website on Google

Have you ever wondered seeing a website having double listing on Google, one is main listing and other is listing indented? Do not get amazed listening to this, as this is possible in today's highly technical era. Now, you can list your website with double listing on Google that will give you more opportunities to explore yourself.


Google always displays two pages of a single domain in search results listing. Whenever any two pages of the same domain come up on the single SERP (search engine results page), Google shows them together. For example, if one page of your website is at #11 and other is at #18, both the pages will be grouped and shown on the second SERP. However, utilizing the option of advanced search preferences, you can easily change your default number of results. In addition to this, you can also easily change the default number for the time being by simply adding "num=12&" or "num=2&" (without quotation marks) after "search?"

Six quick tips to follow to get double listing of your website on Google:

1.Ensure that your website is based on a specific topic that allure maximum visitors. Your topic should be based on the keywords that get maximum searches by visitors so that people can easily find you on the web.

2.Always remember to optimize each page of your website for varied search keywords and terms. Every single page should contain terms that exactly describe what the page is all about. In case, your website is created taking a particular topic as a whole, then optimize it in such a way that it takes most out of that topic. Ensure that the search engine as well as your visitor fully comprehend about your website and you.

3.Integrate maximum number of pages having quality content pertaining to your main website theme.

4.Always look for inbound links to various pages. It is common mistake admit by every other web master to only seek links for the home page of the website and sometimes for the newsletter sign-up page. But seeking inbound links to each and every page of the website is a good advice that comes up with fruitful results. Try to seek links for for everything that you think people will enjoy to visit.

5.Content is an integral part of the website that plays a major role in getting double listing for a website. If you have developed quality content based on a single theme and then linked to it, the chances of double listings on Google will enhance.

6.Always keep in mind one thing that Google do give double listings only to those website that are based on major themes. Google do not prefer all the search terms, you have incorporated in your whole website.

The double listing process of Google is not permanent, but adhering to the above given tips, you can promptly get your website with double listings. Good quality content, highly relevant deep links and search able major terms are the keys to see double listing of your website on search engines.

comments are invited for more discussions on online marketing/ SEO concepts....

Wednesday 7 September 2011

Retain your Web Traffic with 301 Permanent Rediraction

301 Moved permanently is used for permanent redirection of any web page or websites. It is the most efficient way to move on to new address with all your search engine ranking and current traffic of your website. You need to have access to your server's .htaccess file for implementing a 301 redirect for websites that are hosted on servers running Apache.


It’s easy to implement 301 redirect and preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the best option. The code "301" is known as "moved permanently".
301 redirects can be followed in particular circumstances:

• If you’ve moved your website to a new domain name, and you want to make the transition as smooth as possible.
• If your page is accessible through several different URLs. If, for example, your home page can be reached in multiple ways – i.e. , http://abc.com/home, http://home.abc.com, or http://www.abc.com – so we pick one among those URLs as our preferred destination, and use 301 redirects to direct traffic from the all other URLs to our main URL.
• If you’re merging two websites and want to make sure all the traffic should be redirected to the main URL’s.

ColdFusion Redirect

<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="http://www.new-url.com">





ASP Redirect

<%@ Language=VBScript %>
<% Response.Status="301 Moved Permanently" Response.AddHeader "Location","http://www.new-url.com/" %>


JSP (Java) Redirect

<% response.setStatus(301); response.setHeader( "Location", "http://www.new-url.com/" ); response.setHeader( "Connection", "close" ); %>

CGI PERL Redirect
$q = new CGI;
print $q->redirect("http://www.new-url.com/");

Ruby on Rails Redirect
def old_action
headers["Status"] = "301 Moved Permanently"
redirect_to "http://www.new-url.com/"
end

Mostly we lose our valuable search engine traffic due to incorrectly configuration of our URL redirects.That’s why 301 redirect is considered as the best method to retain your current rankings and traffic even after redirecting your URL of particular web page or website but the issue to be considered is t that you do proper redirection. When redirecting web pages or a website